Strategic brand management: creating and sustaining brand equity long term (Record no. 414)

MARC details
000 -LEADER
fixed length control field	00586nam a2200217Ia 4500
CONTROL NUMBER IDENTIFIER
control field	OSt
DATE AND TIME OF LATEST TRANSACTION
control field	20111227110503.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	111104s9999 xx 000 0 und d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8175541091
CATALOGING SOURCE
Transcribing agency	LRC
LANGUAGE CODE
Language code of text/sound track or separate title	English
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827 KAP
MAIN ENTRY--PERSONAL NAME
Personal name	Kapferer, Jean-Noel
9 (RLIN)	2254
TITLE STATEMENT
Title	Strategic brand management: creating and sustaining brand equity long term
Statement of responsibility, etc.	by Jean-Noel Kapferer
EDITION STATEMENT
Edition statement	2nd ed
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Kogan page
Date of publication, distribution, etc.	2009
PHYSICAL DESCRIPTION
Extent	443p
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding
9 (RLIN)	2442
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand management
9 (RLIN)	2443
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Use restrictions	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Coded location qualifier
		Dewey Decimal Classification				Learning Resource Centre	Learning Resource Centre	04/11/2011	UBSPD	395.00		658.827 KAP	414	22/05/2012	04/11/2011	Books	DEL /78010 / 14.9.10