Normal view MARC view ISBD view

Richardson, Neil, 1963 January 25-

Develop your marketing skills / Neil Richardson and Ruth Gosnay. - London ; New Delhi : Kogan Page, c2011. - vi, 168 p. : ill. ; 22 cm. - Creating success series .

at the head of title "The Sunday Times"

Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.

ISBN: 9780749462246

LCCN: 2010025183

Subjects--Topical Terms:
Marketing.
Marketing--Management.
Strategic planning.

LC Class. No.: HF5415 / .R5418 2011

Dewey Class. No.: 658.8 / RIC