Develop your marketing skills / (Record no. 4257)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01319cam a2200289 a 4500 |
| CONTROL NUMBER | |
| control field | 16291841 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130621174541.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100618s2011 enka 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010025183 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749462246 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn643082153 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | LD4 |
| -- | DLC |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .R5418 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | RIC |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Richardson, Neil, |
| Dates associated with a name | 1963 January 25- |
| 9 (RLIN) | 7168 |
| TITLE STATEMENT | |
| Title | Develop your marketing skills / |
| Statement of responsibility, etc | Neil Richardson and Ruth Gosnay. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | New Delhi : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | c2011. |
| PHYSICAL DESCRIPTION | |
| Extent | vi, 168 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| SERIES STATEMENT | |
| Series statement | Creating success series |
| GENERAL NOTE | |
| General note | at the head of title "The Sunday Times" |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 7169 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 1104 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gosnay, Ruth. |
| 9 (RLIN) | 7170 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 02/05/2013 | 13 | 142.35 | 7 | 2 | 658.8 RIC | 4328 | 30/11/2018 | 12/11/2018 | 195.00 | 02/05/2013 | Books |