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Cheverton, Peter.

Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton - 2nd ed. - New Delhi ; Kogan Page, 2010. - xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM

Includes index.

ISBN: 9788175545458

LCCN: 2004017032

Subjects--Topical Terms:
Marketing.
Strategic planning.

LC Class. No.: HF5415 / .C52254 2004

Dewey Class. No.: 658.8 / CHE