Key marketing skills : (Record no. 4271)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00836cam a22002654a 4500 |
| CONTROL NUMBER | |
| control field | 13661863 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20131127161533.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040721s2004 enka 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004017032 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175545458 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .C52254 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | CHE |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter. |
| 9 (RLIN) | 7149 |
| TITLE STATEMENT | |
| Title | Key marketing skills : |
| Remainder of title | strategies, tools, and techniques for marketing success / |
| Statement of responsibility, etc | Peter Cheverton |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi ; |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2010. |
| PHYSICAL DESCRIPTION | |
| Extent | xiii, 383 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. + |
| Accompanying material | 1 CD-ROM |
| GENERAL NOTE | |
| General note | Includes index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 1104 |
| ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0420/2004017032.html">http://www.loc.gov/catdir/toc/ecip0420/2004017032.html</a> |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 02/05/2013 | 13 | 385.44 | 658.8 CHE | 4267 | 27/11/2013 | 528.00 | 02/05/2013 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Learning Resource Centre | Learning Resource Centre | 27/11/2013 | CD330 | 27/11/2013 | 27/11/2013 | CDs and DVDs |