Understanding digital marketing :
Ryan, Damian.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. - 2nd ed. - London : Kogan Page, c2012. - xv, 283 p. : ill. ; 23 cm.
Includes index.
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
9780749464271
2011040583
Internet marketing.
Social media.
Strategic planning.
Marketing--Management.
HF5415.1265 / .R93 2012
658.872 / RYA-U
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. - 2nd ed. - London : Kogan Page, c2012. - xv, 283 p. : ill. ; 23 cm.
Includes index.
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
9780749464271
2011040583
Internet marketing.
Social media.
Strategic planning.
Marketing--Management.
HF5415.1265 / .R93 2012
658.872 / RYA-U