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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.
Material type:
TextPublication details: London : Kogan Page, c2012.Edition: 2nd edDescription: xv, 283 p. : ill. ; 23 cmISBN: - 9780749464271
- 658.872 23 RYA-U
- HF5415.1265 .R93 2012
Contents:
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.872 RYA-U (Browse shelf(Opens below)) | Available | 5592 |
Total holds: 0
Includes index.
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
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