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1.
Web commerce technology handbook / Daniel Minoli, Emma Minoli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, 2011, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 381.142 MIN.
2.
Blog, podcast, Google, sell : the complete guide to making online profit / Cresta Norris. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 NOR.
3.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-U.
4.
The better mousetrap : brand invention in a media democracy / Simon Pont. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 PON.
5.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.82702854678 ROW.
6.
Stickier marketing : how to win customers in a digital age / Grant Leboff. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 LEB.
7.
Internet Marketing : integrating online & offline strategies by Mary Lou Roberts and Debra Zahay by
Edition: 3rd ed.
Publication details: New Delhi : South-Western Cengage Learning, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 ROB.
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