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Advertising and promotion: an integrated marketing communications perspective

Belch, George E

Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani - 7th ed. - New Delhi TMH c2007, 2010 - xxxiii, 1075p

ISBN: 9780070144965

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.113 BEL

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