Advertising and promotion: an integrated marketing communications perspective (Record no. 432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a2200229Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111229164407.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111104s9999 xx 000 0 und d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144965 |
| CATALOGING SOURCE | |
| Transcribing agency | LRC |
| LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113 BEL |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 9 (RLIN) | 2062 |
| TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective |
| Statement of responsibility, etc. | by George E Belch, Michael A Belch and Keyoor Purani |
| EDITION STATEMENT | |
| Edition statement | 7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | TMH |
| Date of publication, distribution, etc. | c2007, 2010 |
| PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 1075p |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 2278 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A |
| 9 (RLIN) | 2063 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 9 (RLIN) | 2064 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Compact Shelving | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | DEL /76279 | 550.00 | 2 | 659.113 BEL | 432 | 03/07/2013 | 18/04/2013 | 04/11/2011 | Books | |||||
| Dewey Decimal Classification | Compact Shelving | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | DEL /76279 | 550.00 | 1 | 659.113 BEL | 433 | 22/05/2012 | 01/12/2011 | 04/11/2011 | Books | |||||
| Dewey Decimal Classification | Compact Shelving | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | DEL /76279 | 550.00 | 2 | 659.113 BEL | 434 | 30/08/2012 | 30/08/2012 | 04/11/2011 | Books | |||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 05/07/2013 | Gratis | Gratis /Ambish Bishnoi | 0.00 | 659.113 BEL | 4505 | 05/07/2013 | 05/07/2013 | Books | ||||||||
| Dewey Decimal Classification | Not For Loan | Reserve Books | Learning Resource Centre | Learning Resource Centre | 10/03/2016 | Gratis / Dr. Amit Jain | 659.113 BEL | 9940 | 10/03/2016 | 10/03/2016 | Books | ||||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 28/09/2017 | 659.113 BEL | 11814 | 28/09/2017 | 28/09/2017 | Books |