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Marketing management: text and cases

Lal, Rajiv

Marketing management: text and cases by Rajiv Lal, John A Quelch and V Kasturi Rangan - New Delhi TMH c2005, 2010 - xiii, 812p

ISBN: 9780070603950

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 LAL

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