Marketing management: text and cases (Record no. 582)

MARC details
000 -LEADER
fixed length control field	00610nam a2200217Ia 4500
CONTROL NUMBER IDENTIFIER
control field	OSt
DATE AND TIME OF LATEST TRANSACTION
control field	20111222115728.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	111104s9999 xx 000 0 und d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070603950
CATALOGING SOURCE
Transcribing agency	LRC
LANGUAGE CODE
Language code of text/sound track or separate title	English
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 LAL
MAIN ENTRY--PERSONAL NAME
Personal name	Lal, Rajiv
9 (RLIN)	2274
TITLE STATEMENT
Title	Marketing management: text and cases
Statement of responsibility, etc.	by Rajiv Lal, John A Quelch and V Kasturi Rangan
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	TMH
Date of publication, distribution, etc.	c2005, 2010
PHYSICAL DESCRIPTION
Extent	xiii, 812p
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
ADDED ENTRY--PERSONAL NAME
Personal name	Quelch, John A
9 (RLIN)	2275
ADDED ENTRY--PERSONAL NAME
Personal name	Rangan, V Kasturi
9 (RLIN)	2276
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Damaged status	Use restrictions	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type	Coded location qualifier
					Learning Resource Centre	Learning Resource Centre	04/11/2011	UBSPD	379.00	1	658.8 LAL	582	11/12/2014	12/11/2014	04/11/2011	Books	DEL /89882 / 8.10.10