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Dolan, Robert J

Marketing management : text and cases by Robert J. Dolan - Boston : McGraw-Hill Irwin, c2002. - ix, 498 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Previously published: Homewood, IL : Irwin, c1993.

Includes bibliographical references.

ISBN: 007249980X

LCCN: 2001045238

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

Dewey Class. No.: 658.8 DOL