Marketing management : text and cases (Record no. 610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01196cam a22003134a 4500 |
| CONTROL NUMBER | |
| control field | 12448053 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141217221139.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010621s2002 maua b 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001045238 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007249980X |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DOL |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dolan, Robert J |
| 9 (RLIN) | 2305 |
| TITLE STATEMENT | |
| Title | Marketing management : text and cases |
| Statement of responsibility, etc | by Robert J. Dolan |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2002. |
| PHYSICAL DESCRIPTION | |
| Extent | ix, 498 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 2306 |
| GENERAL NOTE | |
| General note | Previously published: Homewood, IL : Irwin, c1993. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2307 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 2308 |
| ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh021/2001045238.html">http://www.loc.gov/catdir/description/mh021/2001045238.html</a> |
| ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh021/2001045238.html">http://www.loc.gov/catdir/toc/mh021/2001045238.html</a> |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Coded location qualifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | Flipkart.com | 8441.00 | 1 | 1 | 658.8 DOL | 610 | 30/10/2013 | 24/07/2013 | 04/11/2011 | Books | 866728 / 15.12.10 |