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Kashyap, Pradeep

Rural marketing / Pradeep Kashyap - 2nd ed. - New Delhi : Pearson, 2013, c2012. - xxv, 301 p.

The call of rural India -- The rural marketing environment -- Rural consumer behaviour -- Rural marketing research -- Segmenting and targeting rural markets -- Product strategy -- Pricing strategies -- Distribution in rural markets -- Communication strategies for rural markets -- Rural services marketing -- Marketing in small towns -- The future of rural marketing

ISBN: 9788131760352

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KAS