Rural marketing / (Record no. 6265)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00792 a2200169 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140502t xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131760352 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAS |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kashyap, Pradeep |
| 9 (RLIN) | 10071 |
| TITLE STATEMENT | |
| Title | Rural marketing / |
| Statement of responsibility, etc | Pradeep Kashyap |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson, |
| Place of publication, distribution, etc | New Delhi : |
| Date of publication, distribution, etc | 2013, c2012. |
| PHYSICAL DESCRIPTION | |
| Extent | xxv, 301 p. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | The call of rural India -- The rural marketing environment -- Rural consumer behaviour -- Rural marketing research -- Segmenting and targeting rural markets -- Product strategy -- Pricing strategies -- Distribution in rural markets -- Communication strategies for rural markets -- Rural services marketing -- Marketing in small towns -- The future of rural marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 22/04/2014 | 13 | 359.28 | 658.8 KAS | 6170 | 15/04/2014 | 499.00 | 22/04/2014 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Learning Resource Centre | Learning Resource Centre | 20/05/2014 | CD446 | 20/05/2014 | 20/05/2014 | CDs and DVDs |