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Consumer behaviour: building marketing strategy

Hawkins, Del I

Consumer behaviour: building marketing strategy by Del I Hawkins, Roger J Best, Kenneth A Coney and Amit Mookerjee; Contributed by Eric C Koch - 9th ed - New Delhi TMH 2009 - xxv, 867p 1 CD ROM

ISBN: 9780070600867

Subjects--Topical Terms:
Consumer behaviour

Dewey Class. No.: 658.8342 HAW

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