Consumer behaviour: building marketing strategy (Record no. 71)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00757nam a2200253Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120416155242.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111104s9999 xx 000 0 und d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070600867 |
| CATALOGING SOURCE | |
| Transcribing agency | LRC |
| LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 HAW |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I |
| 9 (RLIN) | 2532 |
| TITLE STATEMENT | |
| Title | Consumer behaviour: building marketing strategy |
| Statement of responsibility, etc. | by Del I Hawkins, Roger J Best, Kenneth A Coney and Amit Mookerjee; Contributed by Eric C Koch |
| EDITION STATEMENT | |
| Edition statement | 9th ed |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | TMH |
| Date of publication, distribution, etc. | 2009 |
| PHYSICAL DESCRIPTION | |
| Extent | xxv, 867p |
| Accompanying material | 1 CD ROM |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behaviour |
| 9 (RLIN) | 1443 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best, Roger J |
| 9 (RLIN) | 2533 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coney, Kenneth A |
| 9 (RLIN) | 2534 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| 9 (RLIN) | 2535 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koch, Eric C |
| 9 (RLIN) | 2536 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Coded location qualifier | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reserve Books | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 499.00 | 658.8342 HAW | 71 | 21/09/2012 | 04/11/2011 | Books | 54291 / 4.6.10 | ||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 499.00 | 3 | 658.8342 HAW | 72 | 19/12/2018 | 04/11/2011 | Books | 54291 / 4.6.10 | 20/08/2018 | ||||||
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | UBSPD | 499.00 | 4 | 658.8342 HAW | 73 | 09/03/2021 | 04/11/2011 | Books | 54291 / 4.6.10 | 30/08/2019 | ||||||
| Dewey Decimal Classification | Not For Loan | Learning Resource Centre | Learning Resource Centre | 20/03/2012 | CD50 | 16/04/2012 | 20/03/2012 | CDs and DVDs | |||||||||||
| Dewey Decimal Classification | Not For Loan | Learning Resource Centre | Learning Resource Centre | 20/03/2012 | CD51 | 17/04/2012 | 20/03/2012 | CDs and DVDs | |||||||||||
| Dewey Decimal Classification | Not For Loan | Learning Resource Centre | Learning Resource Centre | 20/03/2012 | CD52 | 20/03/2012 | 20/03/2012 | CDs and DVDs |