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Advertising and promotion and other aspects of intergrated marketing communications /

Terence A Shimp

Advertising and promotion and other aspects of intergrated marketing communications / Terence A Shimp, J Craig Andrews - 9th ed. - Delhi : Cengage Learning, c2013. - xxii, 729 p.

ISBN: 9788131528242

Dewey Class. No.: 659.113 / SHI-9ed

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