Beyond branding: how the new values of transperency and integrity changing the world of brands (Record no. 806)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00636nam a2200217Ia 4500 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111227110906.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111104s9999 xx 000 0 und d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749442125 |
| CATALOGING SOURCE | |
| Transcribing agency | LRC |
| LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BEY |
| TITLE STATEMENT | |
| Title | Beyond branding: how the new values of transperency and integrity changing the world of brands |
| Statement of responsibility, etc. | Edited by Nicholas Ind |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2008 |
| PHYSICAL DESCRIPTION | |
| Extent | xviii, 236p |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 2444 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business choice |
| 9 (RLIN) | 2445 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 9 (RLIN) | 2357 |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ind, Nicholas |
| 9 (RLIN) | 2446 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Coded location qualifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | Pranay Books, Jaipur | 295.00 | 1 | 658.827 BEY | 806 | 03/08/2015 | 23/07/2015 | 04/11/2011 | Books | PB/10-11/268/ 5.01.11 |