Contagious : why things catch on / Jonah Berger
Publication details: Simon & Schuster, c2013. New York :Description: viii, 244 pISBN:- 9781451686579
- 658.8342 BER
Contents:
Introduction: why things catch on --
1. Social currency --
2. Triggers --
3. Emotion --
4. Public --
5. Practical value --
6. Stories --
Epilogue.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 658.8342 BER (Browse shelf(Opens below)) | Available | 11077 |
Total holds: 0
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658.834 GRI Advanced customer analytics : | 658.8340285 STR Humanizing big data : | 658.8342 BAB CB : | 658.8342 BER Contagious : | 658.8342 BLA Consumer behavior | 658.8342 DEC Decoding Lucknow : | 658.8342 GAU Consumer behaviour : |
Introduction: why things catch on --
1. Social currency --
2. Triggers --
3. Emotion --
4. Public --
5. Practical value --
6. Stories --
Epilogue.
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