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The power of co- creation : build it with them to boost growth, productivity, and profits / Venkat Ramaswamy, Francis Gouillart.
Material type:
TextPublication details: New York : Free Press, 2010.Description: ix, 276 p. : ill. ; 24 cmISBN: - 9781451623543
- 658.40714 22 RAM
- HD53 .R35 2010
Contents:
Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 658.40714 RAM (Browse shelf(Opens below)) | Not for loan | 12448 |
Total holds: 0
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| 658.4063 WHI New ideas about new ideas : | 658.407 YUN Building social business : | 658.407124 COP The seven Cs of coaching : | 658.40714 RAM The power of co- creation : | 658.408 AND Mid-course correction : | 658.408 ELK The chrysalis economy : | 658.408 HAW The ecology of commerce : |
Includes bibliographical references and index.
Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
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