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Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky.
Material type:
TextPublication details: London ; New Delhi : Kogan Page, 2009.Description: vi, 264 p. : ill. ; 25 cmISBN: - 9780749457167
- 658.827 22 SMI
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Learning Resource Centre | 658.827 SMI (Browse shelf(Opens below)) | Available | 4263 |
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| 658.827 PAN Product and brand management / | 658.827 PON The better mousetrap : | 658.827 RYA Beating low cost competition: how premium brands can respond to cut-price rivals | 658.827 SMI Experiential marketing : | 658.827 TUN Fashion brands: branding style from Armani to Zara | 658.827 VAN Branding: | 658.82701 BRA Philosophy of branding: great philosophers think brands |
Includes bibliographical references (p. [258]-259) and index.
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