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1.
Leadership: lession from the ancient world: How learning from the past can win you the future by Arthur Cotterell, Roger Lowe and Ian Shaw by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London John Wiley c2006, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4092 COT.
2.
Beating low cost competition: how premium brands can respond to cut-price rivals by Adrian Ryans by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London John Wiley 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 RYA.
3.
The handbook of fixed income securities Frank J. Fabozzi, editor ; with the assistance of Steven V. Mann. by
Edition: 7th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York ; London : McGraw-Hill, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 332.632044 THE.
4.
Finance: the basics by Erik Banks by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2007, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 332 BAN.
5.
Changing organizational culture: cultural change work in progress by Mats Alvesson and Stefan Sveningsson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4063 ALV.
6.
Retailization: brand survival in the age of retailer power by Lars Thomassen, Keith Lincoln and Anthony Aconis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan page c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 THO.
7.
Services marketing : text and cases by Steve Baron, Kim Harris and Toni Hilton by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Palgrave Mcmillan 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 BAR, ...
8.
Marketing & selling professional services : practical approaches to practice development by Patrick Forsyth. by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page, 2003
Other title:
  • Marketing and selling professional services
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 FOR, ...
9.
Permission Marketing by Seth Godin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Pocket Books c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 GOD.
10.
Marketing stripped bare : an insider's guide to the secret rules by Patrick Forsyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page, 2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
11.
Marketing on a Tight Budget: An Action Guide to Low Cost Business Growth by Patrick Forsyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
12.
Writing Marketing: Literary Lessons from Academic Authorities by Stephen Brown by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage Publications 2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 808.066658 BRO.
13.
Mind to Mind Marketing: Communicating with 21st - Century Customers by Harry Alder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 ALD.
14.
Advertising and promotion : an integrated marketing communications approach by Chris Hackley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 HAC.
15.
Business solutions on demand: how to transform from a product led to service led company Mark Cerasale and Merlin Stone by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4012 CER .
16.
Develop your leadership skills by John Adair by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4092 ADA.
17.
Effective customer care by Pat Wellington by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 WEL.
18.
Enterprise, entrepreneurship and small business by Simon Down by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage, London 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 338.04 DOW.
19.
Organise yourself by John Caunt by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2000, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 650.1 CAU.
20.
Marketing management: cases for creative problem solving by Lawrence Weinstein and Madan Annavarjula by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Thomson c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 WEI.
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