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Adland : a global history of advertising / Mark Tungate.
Material type:
TextPublication details: London ; New Delhi : Kogan Page, 2008.Description: x, 278 p. : ill. (some col.) ; 24 cmISBN: - 0749452587
- 9780749452582
- Ad land
- 659.109 22 TUN
- HF5823 .T83 2007
Contents:
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
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Learning Resource Centre | 659.109 TUN (Browse shelf(Opens below)) | Available | 4270 |
Total holds: 0
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| 659.1 TRO Positioning : | 659.1 TRO Positioning : | 659.1 VAN Advertising transformed : | 659.109 TUN Adland : | 659.10954 PAR DRAFTFCB+Ulka brand building advertising : | 659.111 BAT Advertising management | 659.111 BAT Advertising management |
Includes bibliographical references (p. [269]-271) and index.
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
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