Rural management / Kriti Bardhan Gupta, Faizia Siddiqui, Iftikhar Alam
Material type: TextPublication details: New Delhi : CBS Publishers & Distributors Pvt. Ltd., 2014.Description: xxiii, 305 pISBN:- 9788123924601
- 658 GUP
Contents:
Introduction to rural management -- Understanding rural India -- Rural marketing -- Rural consumer behaviour -- Rural marketing research -- Market segmentation -- Rural marketing strategies -- Rural communication -- Rural marketing network -- Marketing of agricultural input -- Marketing of non-farm products -- Role of government in agricultural marketing -- Rural financing -- NABARD -- Micro-finance.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 658 GUP (Browse shelf(Opens below)) | Available | 6951 |
Total holds: 0
Introduction to rural management -- Understanding rural India -- Rural marketing -- Rural consumer behaviour -- Rural marketing research -- Market segmentation -- Rural marketing strategies -- Rural communication -- Rural marketing network -- Marketing of agricultural input -- Marketing of non-farm products -- Role of government in agricultural marketing -- Rural financing -- NABARD -- Micro-finance.
There are no comments on this title.