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Rural management / Kriti Bardhan Gupta, Faizia Siddiqui, Iftikhar Alam
Material type:
TextPublication details: New Delhi : CBS Publishers & Distributors Pvt. Ltd., 2014.Description: xxiii, 305 pISBN: - 9788123924601
- 658 GUP
Contents:
Introduction to rural management -- Understanding rural India -- Rural marketing -- Rural consumer behaviour -- Rural marketing research -- Market segmentation -- Rural marketing strategies -- Rural communication -- Rural marketing network -- Marketing of agricultural input -- Marketing of non-farm products -- Role of government in agricultural marketing -- Rural financing -- NABARD -- Micro-finance.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658 GUP (Browse shelf(Opens below)) | Available | 6951 |
Total holds: 0
Introduction to rural management -- Understanding rural India -- Rural marketing -- Rural consumer behaviour -- Rural marketing research -- Market segmentation -- Rural marketing strategies -- Rural communication -- Rural marketing network -- Marketing of agricultural input -- Marketing of non-farm products -- Role of government in agricultural marketing -- Rural financing -- NABARD -- Micro-finance.
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