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Advertising and promotion : an integrated brand approach / Richard J. Semenik ... [et.al.]
Publication details: Cengage Learning, 2012. Delhi :Edition: 6th edDescription: xli, 710 pISBN:- 9788131517383
- 8131517381
- 659.111 GUI-6ed
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Learning Resource Centre | 659.111 GUI-6ed (Browse shelf(Opens below)) | Available | 12088 |
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| 659.111 BAT Advertising management | 659.111 BAT Advertising management | 659.111 GUI Advertising management with integrated brand promotion | 659.111 GUI-6ed Advertising and promotion : | 659.111 JET Advertising management / | 659.111 MAT Advertising management : | 659.111 SHA Advertising: planning and implementation |
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