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1.
Integrated advertising promotion and marketing communication by Kenneth E Clow and Donald Baack by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.1 CLO, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.1 CLO.
2.
Advertising and promotion : an IMC approach / by Terence A Shimp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.113 SHI, ...
3.
Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2007, 2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 659.113 BEL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.113 BEL.
4.
Advertising management with integrated brand promotion by Thomas C O'Guinn, Chris T Allen and Richard J Semenik by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 GUI. Items available for reference: Learning Resource Centre: Not For Loan (1).
5.
Advertising and promotions : an IMC perspective by Kruti Shah and Alan D'Souza by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 SHA.
6.
Guerrilla marketing in 30 days / by Jay Conrad Levinson and Al Lautenslager. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Irvine Calif.] : Entrepreneur Press, c2005
Other title:
  • Guerrilla marketing in thirty days
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 LEV.
7.
Advertising and promotion : an integrated marketing communications approach by Chris Hackley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 HAC.
8.
Practice of advertising Edited by Adrian R Mackay by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 PRA.
9.
Advertising Iain MacRury by Series: Routledge introductions to media and communications
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 MAC.
10.
Advertising: planning and implementation by Sangeeta Sharma and Raghuvir Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning c2006, 2011
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.111 SHA, ...
11.
Ogilvy on advertising by David Ogilvy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Prion 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 OGI.
12.
Advertising Express: An IUP publication Editor E N Murthy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI University Press 2011
Availability: No items available.
13.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A Belch, Keyoor Purani by
Edition: 9th ed.
Publication details: New Delhi : TMH, 2013
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.113 BEL-9ed, ...
14.
Advertising and sales management / C. N. Sontakki by
Edition: 3rd rev. ed.
Publication details: New Delhi : Kalyani Publisher, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SON.
15.
Advertising transformed : the new rules for the digital age / Fons Van Dyck. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Limited, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 VAN.
16.
Advertising and promotion : by George E Belch, Michael A Belch an integrated marketing communications perspective / by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : TMH, 2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 BEL.
17.
Advertising and promotion : an integrated brand approach / Richard J. Semenik ... [et.al.] by
Edition: 6th ed.
Publication details: Delhi : Cengage Learning, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 GUI-6ed.
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