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1.
Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2007, 2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 659.113 BEL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.113 BEL.
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2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A Belch, Keyoor Purani by
Edition: 9th ed.
Publication details: New Delhi : TMH, 2013
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.113 BEL-9ed, ...
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3.
Advertising and promotion : by George E Belch, Michael A Belch an integrated marketing communications perspective / by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : TMH, 2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 BEL.
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