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Advertising and promotion : an IMC approach / by Terence A Shimp

By:

Shimp, Terence A

Material type: Text

Text

TextLanguage: English Publication details: New Delhi : Cengage Learning, c2007.Description: 650pISBN:

9788131504406

Subject(s):

Advertising

DDC classification:

659.113 SHI

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Holdings ( 2 )
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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	659.113 SHI (Browse shelf(Opens below))	Available		7892
Books	Learning Resource Centre	659.113 SHI (Browse shelf(Opens below))	Available		411

Total holds: 0

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