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	1.	Consumer behavior and marketing strategy by J Paul Peter and Jerry C Olson by Peter, J. Paul Olson, Jerry C Edition: 7th ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi McGraw Hill 2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 PET. Add to cart (remove)
	2.	Marketing: creating value for customers by Gilbert A. Churchill, Jr. and J. Paul Peter. by Churchill, Gilbert A Peter, J. Paul Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw Hill, c1998 Online access: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHU. Add to cart (remove)
	3.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Edition: 8th ed. International edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2008 Other title: Consumer behavior & marketing strategy Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 PET-8ed. Add to cart (remove)

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