Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 8th ed. International editionDescription: xix, 555 p. : ill., map ; 27 cmISBN:- 9780071259354 (pbk.)
- 007125935X (pbk.)
- Consumer behavior & marketing strategy [Cover title]
- 658.8342 22 PET-8ed
- HF5415.3 .P468 2008
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 658.8342 PET-8ed (Browse shelf(Opens below)) | Available | 10324 |
Includes bibliographical references (p. 499-528) and indexes.
1. Introduction to consumer behavior and marketing strategy -- 2. A framework for consumer analysis -- 3. Introduction to affect and cognition -- 4. Consumers' product knowledge and involvement -- 5. Attention and comprehension -- 6. Attitudes and intentions -- 7. Consumer decision making -- 8. Introduction to behavior -- 9. Conditioning and learning processes -- 10. Influencing consumer behavior -- 11. Introduction to the environment -- 12. Cultural and cross-cultural influences -- 13. Subculture and social class -- 14. Reference groups and family -- 15. Market segmentation and product positioning -- 16. Consumer behavior and product strategy -- 17. Consumer behavior and promotion strategy
18. Consumer behavior and pricing strategy -- 19. Consumer behavior, electronic commerce, and channel strategy --
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