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1.
Marketing research David A Aaker, V Kumar and George S Day by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2007, 2009
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 AAK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 AAK.
2.
Marketing management: a South Asian perspective by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha by
Edition: 13th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2009
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.8 KOT, ... Not available: Learning Resource Centre: Checked out (1).
3.
Marketing research by David J Luck and Ronald S Ronald by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning 2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 LUC, ...
4.
Marketing research by G C Beri by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2008, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BER.
5.
Services marketing: integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi THM 2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 ZEI, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 ZEI.
6.
Marketing strategy: planning, implementation and control by Subhash C Jain by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 JAI.
7.
International marketing by Michael R Czinkota and Iikka A Ronkainen by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.84 CZI, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.84 CZI.
8.
Global marketing management by Warren J Keegan by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KEE.
9.
International marketing: analysis and strategy by Sak Onkvisit and John J Shaw by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning c1997
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 ONK.
10.
Services marketing: people, technology and strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 LOV, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV.
11.
Service marketing by Govind Apte by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press c2004, 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 APT, ...
12.
Principles of marketing: a south Asian perspective / by Philip Kotler, Gary Armstrong, Prafulla Y Agnihotri and Ehsan Ul Haque by
Edition: 13th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2010
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.8 KOT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KOT. Not available: Learning Resource Centre: Checked out (1).
13.
Analysis for marketing planning by Donald R Lehmann and Russell S Winer by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 LEH.
14.
Services marketing management Peter Mudie and Angela Pirrie by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Butterworth-Heinemann 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MUD.
15.
Marketing management : global perspective Indian context / by V S Ramaswamy and S Namakumari by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : MacMillan, 2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 RAM-4ed, ...
16.
Marketing research: a South Asian perspective by Gilbert A Churchill Jr, Dawn Iacobucci and D Israel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 CHU.
17.
Services marketing by K Rama Mohana Rao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RAO.
18.
Essentials of marketing research by William G Zikmund and Barry J Babin by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 ZIK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 ZIK. Not available: Learning Resource Centre: Lost (1).
19.
Marketing channels: a management view by Bet Rosenbloom by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning New Delhi
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 ROS.
20.
Marketing: planning, implementation and control by William M Pride and O C Ferrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PRI.
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