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1.
Marketing research: a South Asian perspective by Gilbert A Churchill Jr, Dawn Iacobucci and D Israel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 CHU.
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2.
Kellogg on integrated marketing Edited by Dawn Iacobucci and Bobby Calder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2003, 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KEL.
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