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1.
Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 MOO.
2.
Consumer behavior by Leon G. Schiffman and Leslie Lazar Kanuk. by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1994
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 SCH.
3.
Global marketing and advertising: understanding cultural paradoxes by Marieke De Mooij by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles Sage Publications c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 DE.
4.
Legends in marketing: Jagdish N. Sheth Edited by Balaji C. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2010
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.80092 SHE, ...
5.
A Study on buying behaviour of internet shoppers / Sumangala Rathore, Guided by Anil Kothari by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Udaipur Mohanlal Sukhadia University 2010
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8343 RAT.
6.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page Limited, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
7.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta by
Edition: 4th ed.
Publication details: New Delhi : MGH, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 LOU.
8.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Harper, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 153.83 ARI.
9.
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80019 GEO.
10.
Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
11.
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by
Edition: Rev. and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Penguin Books, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 330.019 THA.
12.
Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger. by Series: Marketing science series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page : 2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 BRI.
13.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 8th ed. International edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Other title:
  • Consumer behavior & marketing strategy
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 PET-8ed.
14.
Consumer bahaviour / Rajneesh Krishna by
Publication details: New Delhi : OUP, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 RAJ.
15.
CB : A south asian perspective / Barry J. Babin, Eric G. Harris, Ashutosh Mohan by
Publication details: Delhi : Cengage Learning, c2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 BAB.
16.
Contagious : why things catch on / Jonah Berger by
Publication details: New York : Simon & Schuster, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 BER.
17.
The Impact of online website attributes on consumbers buying behaviour / Anirudh Bhardwaj; Under guidance of Vaibhav Kaushik by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Jaipur : JK Lakshmipat University, 2017
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: BTMBA2012/PR408.
18.
The Mind of the market : how biology and psychology shape our economic lives / Michael Shermer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Holt Paperback, c2008
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 330.019 SHE.
19.
Subject to change : creating great products and services for an uncertain world / Peter Merholz ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sebastopol, CA : O'Reilly Media, 2008
Online access:
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 SUB.
20.
Ecological intelligence : how knowing the hidden impacts of what we buy can change everything / Daniel Goleman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Penguin Books, 2010, c2009
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 333.7 GOL.
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