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1.
Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger. by Series: Marketing science series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page : 2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 BRI.
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2.
Advanced customer analytics : Targeting, valuing, segmenting and loyalty techniques / Mike Grigsby by Series: Marketing science series
Publication details: New Delhi : Kogan Page, 2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 GRI.
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