Essentials of marketing : a marketing strategy planning approach by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.

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Material type: Text

TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.8 PER (Browse shelf(Opens below))	Available		611

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Includes bibliographical references and indexes.

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