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	1.	Strategic brand management: creating and sustaining brand equity long term by Jean-Noel Kapferer by Kapferer, Jean-Noel Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Kogan page 2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KAP. Add to cart (remove)
	2.	Managing Indian brand : marketing concepts and strategies / S. Ramesh Kumar by Kumar, S. Ramesh Edition: 2nd ed. Publication details: Noida : Vikas Pub. House, 2010 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8270954 KUM. Add to cart (remove)
	3.	Product and brand management / Tapan K Panda by Panda, Tapan K Publication details: New Delhi : OUP, c2016 Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.827 PAN, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.827 PAN. Add to cart (remove)
	4.	Brands and the brain : how to use neuroscience to create impactful brands by Arvind Sahay by Sahay, Arvind Publication details: Gurugram : Penguin Portfolio, 2022 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.407124 SAH. Add to cart (remove)
	5.	From ideas to iconic brands : inspiring stories of 101 amazing brands that changed the world by Giles Lury by Lury, Giles Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi : Jaico : 2018 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 LUR. Add to cart (remove)
	6.	Brand Positioning : connecting marketing strategy and communications by Erik Kostelijk and Karel Jan Alsem by Kostelijk, Erik Alsem, Karel Jan Publication details: New York : Routledge, 2022 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KOS. Add to cart (remove)
	7.	No cover image available No cover image available A studyon deciphering the antecedents of brand avoidance / Ajay Singh Chandel, Under the supervision of Punam Mishra by Chandel, Ajay Singh Mishra, Punam [Guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Jaipur : JK Lakshmipat University, 2023 Availability: Items available for reference: Learning Resource Centre: Not For Loan (2)Call number: 658.827 CHA, ... Add to cart (remove)
	8.	No cover image available No cover image available Principles of management by Nolakha, R.L by R.L. Nolakha Material type: Text; Format: print ; Literary form: Not fiction Publication details: Jaipur : Ramesh Book Depot House, 2019 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 NOL. Add to cart (remove)

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