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1.
Strategic brand management: creating and sustaining brand equity long term by Jean-Noel Kapferer by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan page 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KAP.
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2.
New strategic brand management : creating and sustaining brand equity long term by Jean-Noel Kapferer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 8175542918
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KAP.
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3.
The new strategic brand management : advanced insights and strategic thinking Jean-Noel Kapferer by
Edition: 5th ed.
Publication details: New Delhi : London : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 KAP.
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