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1.
Brand management : principles and practices / Kirti Dutta by
Publication details: New Delhi : OUP, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 DUT. Items available for reference: Learning Resource Centre: Not For Loan (1).
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Integrated marketing communications / Kirti Dutta by
Publication details: New Delhi : OUP, c2016
Availability: Items available for loan: Learning Resource Centre (4)Call number: 659.1 DUT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.1 DUT.
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