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	1.	In search of obvius: The antidote for today's marketing mess by Jack Trout by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai Westland 2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 TRO. Add to cart (remove)
	2.	The 22 Immutable Laws of Marketing in Asia by Al Ries, Jack Trout and Paul Temporal by Ries, Al Trout, Jack Temporal, Paul Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore John Wiley 2003 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIE. Add to cart (remove)
	3.	Marketing warfare by Al Ries and Jack Trout by Ries, Al Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore McGraw-Hill 1986 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIE. Add to cart (remove)
	4.	Trout on strategy : capturing mindshare, conquering markets / Jack Trout by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : TMH, c2004 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4012 TRO. Add to cart (remove)
	5.	Positioning : the battle for your mind / Al Ries, Jack Trout by Ries, Al Trout, Jack Edition: 20th aniversary edition. Publication details: New Delhi : McGraw Hill, 2017 Availability: Items available for loan: Learning Resource Centre (3)Call number: 659.1 TRO, ... Add to cart (remove)

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