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	1.	Advertising and promotion : an IMC approach / by Terence A Shimp by Shimp, Terence A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Cengage Learning, c2007 Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.113 SHI, ... Add to cart (remove)
	2.	Advertising management with integrated brand promotion by Thomas C O'Guinn, Chris T Allen and Richard J Semenik by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Cengage Learning c2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 GUI. Items available for reference: Learning Resource Centre: Not For Loan (1). Add to cart (remove)
	3.	Advertising and promotion : an integrated brand approach / Richard J. Semenik ... [et.al.] by Semenik, Richard J Allen, Chris T O'Guinn, Thomas C Kaufmann, Hans Rudiger Edition: 6th ed. Publication details: Delhi : Cengage Learning, 2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 GUI-6ed. Add to cart (remove)

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