Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky.

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Material type: Text

TextPublication details: London ; New Delhi : Kogan Page, 2009.Description: vi, 264 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.827 SMI (Browse shelf(Opens below))	Available		4263

Total holds: 0

Includes bibliographical references (p. [258]-259) and index.

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