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	1.	An introduction to market & social research : planning & using research tools & techniques / Karen Adams & Ian Brace. by Adams, Karen Brace, Ian, 1949- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, 2006 Other title: Introduction to market and social research Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 ADA. Add to cart (remove)
	2.	Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan. by Hague, Paul N Hague, Nick, 1974- Morgan, Carol-Ann, 1958- Series: Market research in practice series Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, 2013 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 HAG. Add to cart (remove)
	3.	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin (Business writer) Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8340285 STR. Add to cart (remove)
	4.	Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger. by Bridger, Darren Series: Marketing science series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page : 2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 BRI. Add to cart (remove)
	5.	Practical text analysis : interpreting text and unstructured data for business intelligence / Steven Struhl by Struhl, Steven M Publication details: London : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.472 STR. Add to cart (remove)

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