Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky.
Material type: TextPublication details: London ; New Delhi : Kogan Page, 2009.Description: vi, 264 p. : ill. ; 25 cmISBN:- 9780749457167
- 658.827 22 SMI
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 658.827 SMI (Browse shelf(Opens below)) | Available | 4263 |
Total holds: 0
Includes bibliographical references (p. [258]-259) and index.
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