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	41.	Understanding markets and strategy : how to exploit markets for sustainable business growth / Malcolm Morley. by Morley, Malcolm Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MOR. Add to cart (remove)
	42.	Stickier marketing : how to win customers in a digital age / Grant Leboff. by Leboff, Grant Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 LEB. Add to cart (remove)
	43.	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin (Business writer) Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8340285 STR. Add to cart (remove)
	44.	Campaigns that shook the world : the evolution of public relations / Danny Rogers ; with a foreword by Martin Sorrell. by Rogers, Danny [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 ROG. Add to cart (remove)
	45.	Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger. by Bridger, Darren Series: Marketing science series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page : 2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 BRI. Add to cart (remove)
	46.	Practical text analysis : interpreting text and unstructured data for business intelligence / Steven Struhl by Struhl, Steven M Publication details: London : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.472 STR. Add to cart (remove)

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