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1.
Retailization: brand survival in the age of retailer power by Lars Thomassen, Keith Lincoln and Anthony Aconis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan page c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 THO.
2.
Philosophy of branding: great philosophers think brands by Thom Braun by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.82701 BRA.
3.
Beyond branding: how the new values of transperency and integrity changing the world of brands Edited by Nicholas Ind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 BEY.
4.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page Limited, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
5.
The new strategic brand management : advanced insights and strategic thinking Jean-Noel Kapferer by
Edition: 5th ed.
Publication details: New Delhi : London : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 KAP.
6.
The better mousetrap : brand invention in a media democracy / Simon Pont. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 PON.
7.
Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
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