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	1.	Strategic brand management: creating and sustaining brand equity long term by Jean-Noel Kapferer by Kapferer, Jean-Noel Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Kogan page 2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KAP. Add to cart (remove)
	2.	Fashion brands: branding style from Armani to Zara by Mark Tungate by Tungate, Mark Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 TUN. Add to cart (remove)
	3.	Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky. by Smilansky, Shaz Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, 2009 Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 SMI. Add to cart (remove)
	4.	The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by Williams, Alison Mullin, Roddy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, 2008 Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 WIL. Add to cart (remove)
	5.	Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by Floor, Ko Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, 2006 Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 FLO. Add to cart (remove)
	6.	Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Hammond, James, 1952- Series: Sunday Times business enterprise series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page Limited, c2008 Online access: Table of contents Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM. Add to cart (remove)
	7.	The consumer mind : brand perception and the implication for marketers / Pepe Martinez. by Martinez, Pepe, 1960- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, c2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 MAR. Add to cart (remove)
	8.	The better mousetrap : brand invention in a media democracy / Simon Pont. by Pont, Simon Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, 2013 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 PON. Add to cart (remove)
	9.	Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond. by Hammond, James, 1952- Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia, PA : Kogan Page, 2011 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM. Add to cart (remove)
	10.	Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles. by Rowles, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.82702854678 ROW. Add to cart (remove)
	11.	Campaigns that shook the world : the evolution of public relations / Danny Rogers ; with a foreword by Martin Sorrell. by Rogers, Danny [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 ROG. Add to cart (remove)

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