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	1.	Effective customer care by Pat Wellington by Wellington, Pat Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page c2010 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 WEL. Add to cart (remove)
	2.	Aftersales management: creating a successful aftersales strategy to reduce costs, improve customer service and increase sales by David Brock by Brock, David Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2010 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 BRO. Add to cart (remove)
	3.	Up close and personal: customer relationship marketing @ work by Paul R Gamble, Merlin Stone, Neil Woodcock and Bryan Foss by Gamble, Paul R Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 GAM. Add to cart (remove)
	4.	Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by Gould, Rennie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, c2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 GOU. Add to cart (remove)
	5.	Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell. by Newell, Frederick, 1926- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : London : Kogan Page, 2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 NEW. Add to cart (remove)
	6.	Soul trader : putting the heart back into your business / Rasheed Ogunlaru. by Ogunlaru, Rasheed, 1970- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, c2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 OGU. Add to cart (remove)
	7.	Stickier marketing : how to win customers in a digital age / Grant Leboff. by Leboff, Grant Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 LEB. Add to cart (remove)
	8.	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin (Business writer) Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8340285 STR. Add to cart (remove)
	9.	When digital becomes human : the transformation of customer relationships / Steven Van Belleghem. by Van Belleghem, Steven Material type: Text; Format: print ; Literary form: Not fiction Publication details: London, Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 VAN. Add to cart (remove)
	10.	The lean supply chain : managing the challenge at Tesco / Barry Evans, Robert Mason. by Evans, Barry, 1945- [author.] Mason, Robert (Business writer) [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 381.106541 EVA. Add to cart (remove)
	11.	Advanced customer analytics : Targeting, valuing, segmenting and loyalty techniques / Mike Grigsby by Grigsby, Mike Series: Marketing science series Publication details: New Delhi : Kogan Page, 2016 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 GRI. Add to cart (remove)

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